Beer, football, Hooters and cereal are in big trouble if you believe this trend.
Recent data would suggest that millennials don’t care much for these things anymore. At least not in the way that they have traditionally been consumed.
I know plenty of millennials. Heck, I technically am one. I was born in 1985 and squeezed right into the very top end of the age division as one of its oldest members. I have read that the Millennial-age began in 1984. If so, I barely qualify.
But, knowing many millennials, I think I can speak to what they do and do not like. Both of my siblings are millennials. My wife coaches high school kids. I know for a fact that they like Instagram, beaches and artsy-farsty things that are boutique-y in nature.
Also, they (ahem, we) like anything labeled “organic”.
Apparently, beer is out. So is football. If that’s the case, then Sundays will be freed up for more church and family visits to the park. I’m not sure if millennials are choosing to spend their newfound free time in those places. Perhaps that data will be scrounged up in the next survey.
The things on this list that surprise me:
Fabric softener. Do you not do laundry, millennials?
Cereal. Do you not like Frosted Flakes?
Diamonds. Do you not want engagement rings?
Listen, I get that lifestyles are different for younger people. They are in the beginning stages of being able to spend their discretionary income and choosing entertainment choices that are faster and cheaper. I understand the delay in homeownership and thus the subsequent decline in home improvement stores.
But bars of soap? You dirty millennials need to wake up and clean up your act.
Then tweet about it.